The eco-friendly fashion designer

Addis Journal

Ruth

Ruth Woldeselasie is fast becoming one of Ethiopia’s hottest designers. Her designs, which are simple, straightforward and locally inspired pieces, are getting recognitions from different corners. She draws inspiration from country and urban folks in order to produce wearable and long-lasting clothes. In her ‘Urban Roots Couture’ label, the Addis-born designer is trying to mix fashion with street culture – pushing the boundaries to the maximum. Since its inception, Urban Roots Couture has received press coverage from major local newspapers such as the Capital, the Reporter. Ruth has recently styled the likes of Jano Band, the recent Miss Ethiopia pageants and Miss Universe Ethiopia. She has showcased her work at numerous places in Addis such as a solo show at Radisson Blu Hotel, and another one at Sheraton Addis to mark Rotarian’s 50th celebration. Last November, at Velvet Restaurant and Pastry, she collaborated with twenty enterprises that specialize in using…

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