The eco-friendly fashion designer

Addis Journal


Ruth Woldeselasie is fast becoming one of Ethiopia’s hottest designers. Her designs, which are simple, straightforward and locally inspired pieces, are getting recognitions from different corners. She draws inspiration from country and urban folks in order to produce wearable and long-lasting clothes. In her ‘Urban Roots Couture’ label, the Addis-born designer is trying to mix fashion with street culture – pushing the boundaries to the maximum. Since its inception, Urban Roots Couture has received press coverage from major local newspapers such as the Capital, the Reporter. Ruth has recently styled the likes of Jano Band, the recent Miss Ethiopia pageants and Miss Universe Ethiopia. She has showcased her work at numerous places in Addis such as a solo show at Radisson Blu Hotel, and another one at Sheraton Addis to mark Rotarian’s 50th celebration. Last November, at Velvet Restaurant and Pastry, she collaborated with twenty enterprises that specialize in using…

View original post 874 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s